How can we support Homewood Brushton to be stable, economically viable, safe, and attractive neighborhood that is reasonably self-sufficient in its capacity to meet the challenges that it will continue to face?
Team Lead: Mari Zhang
Other Members: Ritika Mehta, Sapna Tayal, Gia Marino, Ella Moon, Ellia Yang
Operation Better Block
Fall 2021-Spring 2022
Gabby is a leader within OBB who has expertise in interacting with residents and running events, but is less familiar with technology. While she wants to update OBB”s websites, she has ran into challenges instituting these updates. Additionally, she wishes there were more forms available for residents online so they can access what they need from home. She also expressed would like more information about voter registration to be provided by OBB as well.
We interviewed OBB stakeholders to understand the inner workings and underlying problems the nonprofit is facing. In addition, we interviewed leading members of RISE (a non-profit centered in Hightstown, New Jersey) that faced and overcame similar challenges to gain insight on possible solutions to the issue of diminishing resident engagement.
We began prototyping different directions for the OBB website. Here is the final draft we showed OBB stakeholders on 3/24/22.
Link to the full prototype: https://docs.google.com/presentation/d/1TZJaf2WsjKohm6MA9JqSorC5tVBq__bTtAiwr2JAAIQ/edit?usp=sharing
OBB stakeholders were impressed by the prototype and agreed with our major changes. Specifically, they agreed to the reorganizing of the website away from the administrative terminology of “clusters” and toward a program-oriented design. They also liked the idea of having headshots of OBB chair members in the “about” section, but warned that executive members of OBB preferred not having pictures of members on the website for privacy reasons.